The SaaS Landing Page Checklist: What Every Launch Page Needs

When you launch, every channel sends people to the same place: your landing page. If it doesn't explain the product in seconds, the launch traffic leaks away. Use this checklist before you launch anywhere.

Above the fold

• A headline that states the outcome — what the visitor gets, not what the product is. "Turn meeting notes into tasks automatically" beats "AI-powered productivity platform".
• A subheadline that says who it's for and how it works in one sentence.
• One primary call to action — start free, try the demo, join the waitlist. One button, not five.
• A real product visual — a screenshot or a short looping video of the product doing its job.

Explain the problem and the solution

• Describe the problem in your customer's words (borrow them from conversations and reviews).
• Show three key benefits, each with a feature that delivers it.
• Use screenshots of the actual product for each benefit.

Social proof

• Testimonials with a name, photo and role
• Logos of customers or of places you've been featured — launch badges count
• Concrete numbers if you have them ("1,200 invoices sent this month")

If you're brand new, a "Featured on" row with the badges from your launches is an honest, easy form of proof.

Pricing and objections

• Show pricing if you can. Hidden prices make people leave.
• Answer objections in a short FAQ: data security, cancellation, integrations, what happens after the trial.
• Reduce risk: free plan, free trial, or a money-back guarantee.

Technical basics

• Loads fast on mobile
• Readable without zooming, buttons easy to tap
• A unique page title and meta description for search
• Analytics installed, so you can see where launch traffic comes from
• A working contact option

Before launch day

1. Ask three people outside your team to explain your product after 10 seconds on the page.
2. Click every button on mobile and desktop.
3. Check that signups actually arrive in your inbox or database.

A clear page makes every launch work harder — on Product Hunt, on LaunchStall, in communities and in directories. For the rest of your launch, see the product launch checklist.