Matomo
Full-featured open-source analytics with 100% data ownership.

About Matomo
In Matomo’s own words: “Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.”
Matomo is open source and can be self-hosted.
People switching from Google Analytics, PostHog and Amplitude often consider Matomo.
Matomo is an alternative to
Similar to Matomo
- HeapAutocapture analytics that records events without manual tracking.

- MixpanelEvent-based product analytics.

- PendoProduct analytics with in-app guides and feedback.

- PlausibleLightweight, privacy-friendly, open-source web analytics on one simple page.

- PostHogProduct analytics, session replay, feature flags and experiments in one open-source platform.

- AmplitudeProduct analytics with strong behavioural cohorts.

- Cloudflare Web AnalyticsFree, privacy-first traffic analytics without client-side cookies.

- Fathom AnalyticsSimple, privacy-first website analytics.

Listed for information; LaunchStall isn’t affiliated with Matomo. The quoted description comes from matomo.org. Features and plans change — check the official site for current details.
