Google Analytics Alternatives
7 Tools Like Google Analytics
Quick answer: Top Google Analytics alternatives include Plausible, Fathom Analytics and Umami. For open source, look at Plausible and Umami. PostHog and Cloudflare Web Analytics are free or have free plans.
Google Analytics is Google’s free web and app analytics service.
People look for Google Analytics alternatives for simpler dashboards, privacy-friendly tracking without cookie banners, data ownership, or product analytics.
- 7 alternatives
- 2 with a free plan
- 4 open source
- 3 self-hostable
The best Google Analytics alternatives
#1Plausible
plausible.io
Lightweight, privacy-friendly, open-source web analytics on one simple page.
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In Plausible’s own words: “Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.”
Plausible is open source, is built with privacy in mind and can be self-hosted.
People switching from Google Analytics, Mixpanel and PostHog often consider Plausible.
#2Fathom Analytics
usefathom.com
Simple, privacy-first website analytics.
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In Fathom Analytics’s own words: “Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.”
Fathom Analytics is built with privacy in mind.
People switching from Google Analytics often consider Fathom Analytics.
#3Umami
umami.is
Open-source, privacy-focused analytics you can self-host for free.
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In Umami’s own words: “Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention with privacy-first analytics — no cookies required, self-hosted or in the cloud.”
Umami is open source, is built with privacy in mind and can be self-hosted.
People switching from Google Analytics often consider Umami.
#4Matomo
matomo.org
Full-featured open-source analytics with 100% data ownership.
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In Matomo’s own words: “Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.”
Matomo is open source and can be self-hosted.
People switching from Google Analytics, PostHog and Amplitude often consider Matomo.
#5Simple Analytics
simpleanalytics.com
Privacy-first analytics made in the EU.
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In Simple Analytics’s own words: “Run Simple Analytics alongside GA4 to compare observed website traffic. Book a demo to plan a free 30-day proof of concept.”
Simple Analytics is built with privacy in mind.
People switching from Google Analytics often consider Simple Analytics.
#6PostHog
posthog.com
Product analytics, session replay, feature flags and experiments in one open-source platform.
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In PostHog’s own words: “PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.”
PostHog is open source and has a free plan.
People switching from Google Analytics, Hotjar, Mixpanel, LaunchDarkly and Amplitude often consider PostHog.
#7Cloudflare Web Analytics
cloudflare.com
Free, privacy-first traffic analytics without client-side cookies.
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In Cloudflare Web Analytics’s own words: “Privacy-first, accurate, essential web analytics - for free. Cloudflare Web Analytics allows you to view and track essential stats on the usage of your website.”
Cloudflare Web Analytics is free to use and is built with privacy in mind.
People switching from Google Analytics often consider Cloudflare Web Analytics.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Google Analytics alternatives compare
| Tool | Best for | Where it beats Google Analytics | The trade-off |
|---|---|---|---|
| Plausible | Simple, privacy-friendly stats | One lightweight dashboard with no cookie banner needed in most setups. | Far less depth for advanced analysis. |
| Fathom Analytics | Businesses wanting simple, private stats | Easy to read and designed around privacy. | Paid-only, and lighter on analysis. |
| Umami | Self-hosted simple analytics | Open source, light, and easy to host. | Fewer advanced reports. |
| Matomo | Full analytics you control | Open source, self-hostable, with deep GA-style reports. | More to run and maintain. |
| Simple Analytics | Privacy-first sites | Doesn’t collect personal data, and it’s very easy to read. | Limited depth. |
| PostHog | Product teams | Product analytics, session replay and feature flags together. | More technical, and built for products more than marketing sites. |
| Cloudflare Web Analytics | Free basic stats | Free and privacy-focused, with a small script. | Basic reports only. |
Which should you choose?
- You want one simple dashboard: Plausible or Fathom Analytics
- You need GA-level depth on your own server: Matomo
- You analyse a product, not a site: PostHog
- You want free and basic: Cloudflare Web Analytics
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Google Analytics alternatives?
Popular Google Analytics alternatives include Plausible, Fathom Analytics and Umami. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Google Analytics?
Yes. PostHog and Cloudflare Web Analytics are free or have free plans.
Is there an open-source alternative to Google Analytics?
Yes — Plausible, Umami, Matomo and PostHog are open source.
Why do people look for Google Analytics alternatives?
People look for Google Analytics alternatives for simpler dashboards, privacy-friendly tracking without cookie banners, data ownership, or product analytics.
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