Google Analytics
Free event-based analytics for web and apps.

About Google Analytics
In Google Analytics’s own words: “Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.”
Google Analytics is free to use.
People switching from Mixpanel and Amplitude often consider Google Analytics.
Google Analytics is an alternative to
Similar to Google Analytics
- HeapAutocapture analytics that records events without manual tracking.

- PendoProduct analytics with in-app guides and feedback.

- PostHogProduct analytics, session replay, feature flags and experiments in one open-source platform.

- AmplitudeProduct analytics with strong behavioural cohorts.

- MatomoFull-featured open-source analytics with 100% data ownership.

- MixpanelEvent-based product analytics.

- PlausibleLightweight, privacy-friendly, open-source web analytics on one simple page.

Listed for information; LaunchStall isn’t affiliated with Google Analytics. The quoted description comes from marketingplatform.google.com. Features and plans change — check the official site for current details.
