Ahrefs Alternatives
8 Tools Like Ahrefs
Quick answer: Top Ahrefs alternatives include LaunchStall Domain Rating Checker, Semrush and Moz Pro. LaunchStall Domain Rating Checker and Ubersuggest are free or have free plans.
Ahrefs is an SEO toolset for backlinks, keyword research, rank tracking and site audits.
Indie makers and small teams often look for Ahrefs alternatives because the full toolset is priced for agencies, while they only need a few metrics.
- 8 alternatives
- 3 with a free plan
The best Ahrefs alternatives
#1LaunchStall Domain Rating CheckerBy LaunchStall
launchstall.com
A free tool to check any website’s Domain Rating, backlinks and referring domains in seconds — no account needed.
#2Semrush
semrush.com
A broad SEO and marketing suite with keyword, backlink, competitor and ads data.
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In Semrush’s own words: “Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.”
People switching from Ahrefs, Moz, Google Trends, Similarweb and Surfer SEO often consider Semrush, along with 2 other tools.
#3Moz Pro
moz.com
SEO software from the creators of Domain Authority.
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In Moz Pro’s own words: “Moz Pro is the do-it-all SEO software you need to help you rank higher, drive qualified traffic to your website, optimize your content, and run high-impact SEO campaigns. Start your free trial today.”
People switching from Ahrefs and Semrush often consider Moz Pro.
#4SE Ranking
seranking.com
Rank tracking, audits and backlink research at small-business pricing.
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In SE Ranking’s own words: “SE Ranking is a trusted AI SEO tool that pays for itself. Get accurate data, actionable insights, and automated reports. Powerful tools, simple execution.”
People switching from Ahrefs, Semrush, Moz, Similarweb and SpyFu often consider SE Ranking, along with 1 other tools.
#5Mangools
mangools.com
Beginner-friendly SEO tools, including KWFinder for keyword research.
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In Mangools’s own words: “Mangools SEO tools package. Productive keyword research, SERP analysis, rank tracking and backlink analysis thanks to super easy to use tools.”
People switching from Ahrefs often consider Mangools.
#6Serpstat
serpstat.com
An all-in-one SEO platform with keyword and competitor research.
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In Serpstat’s own words: “Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit”
People switching from Ahrefs, Semrush, Similarweb and SpyFu often consider Serpstat.
#7Ubersuggest
neilpatel.com
Keyword ideas and site audits with a limited free tier.
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Ubersuggest has a free plan.
People switching from Ahrefs, Similarweb and Mangools often consider Ubersuggest.
#8Google Search Console
search.google.com
Google’s own free data on your site’s search performance and indexing.
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Google Search Console is free to use.
People switching from Ahrefs often consider Google Search Console.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Ahrefs alternatives compare
| Tool | Best for | Where it beats Ahrefs | The trade-off |
|---|---|---|---|
| LaunchStall Domain Rating Checker | Quickly checking one site’s DR for free | Free with no sign-up for a single number. | Only a DR lookup, so it’s not a replacement for a full SEO suite. We built it. |
| Semrush | Marketers wanting one broad suite | Covers SEO, ads, content and social in one place. | A lot to learn, and costs rise as you add tools and users. |
| Moz Pro | Learning SEO, and using Domain Authority | Approachable, with strong educational resources. | A smaller link index is a common criticism. |
| SE Ranking | Agencies and smaller budgets | A broad toolset that’s usually more affordable. | Smaller data sets in some markets. |
| Mangools | Beginners focused on keywords | Very easy to use, especially for keyword research. | Less depth for large or advanced projects. |
| Serpstat | All-in-one SEO on a budget | Many tools in one lower-cost package. | Less brand recognition and less polish. |
| Ubersuggest | Solo site owners | Simple, friendly and low-cost keyword ideas. | Lighter data than the major suites. |
| Google Search Console | Your own site’s real Google data | Free, and it’s first-party data on your own clicks and queries. | Only your own site, with no competitor research. |
Which should you choose?
- You just need your own site’s data: Google Search Console
- You want the broadest marketing suite: Semrush
- You’re a beginner: Mangools
- You only need one DR number: LaunchStall Domain Rating Checker
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Ahrefs alternatives?
Popular Ahrefs alternatives include Semrush, Moz Pro and SE Ranking. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Ahrefs?
Yes. LaunchStall Domain Rating Checker, Ubersuggest and Google Search Console are free or have free plans.
Why do people look for Ahrefs alternatives?
Indie makers and small teams often look for Ahrefs alternatives because the full toolset is priced for agencies, while they only need a few metrics.
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