Moz Alternatives
6 Tools Like Moz
Quick answer: Top Moz alternatives include LaunchStall Domain Rating Checker, Ahrefs and Semrush. LaunchStall Domain Rating Checker and Screaming Frog SEO Spider are free or have free plans.
Moz offers SEO software and the Domain Authority metric.
People look for Moz alternatives for a larger backlink database, a free quick check, or a different authority metric such as Domain Rating.
- 6 alternatives
- 2 with a free plan
The best Moz alternatives
#1LaunchStall Domain Rating CheckerBy LaunchStall
launchstall.com
A free tool to check any website’s Domain Rating, backlinks and referring domains in seconds — no account needed.
#2Ahrefs
ahrefs.com
Backlink research and the Domain Rating metric.
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In Ahrefs’s own words: “We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.”
People switching from Semrush, Moz, Similarweb, SpyFu and Mangools often consider Ahrefs.
#3Semrush
semrush.com
A full SEO suite with its own Authority Score.
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In Semrush’s own words: “Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.”
People switching from Ahrefs, Moz, Google Trends, Similarweb and Surfer SEO often consider Semrush, along with 2 other tools.
#4Majestic
majestic.com
A backlink specialist known for Trust Flow and Citation Flow.
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In Majestic’s own words: “Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.”
People switching from Moz often consider Majestic.
#5SE Ranking
seranking.com
Rank tracking, audits and backlinks at lower prices.
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In SE Ranking’s own words: “SE Ranking is a trusted AI SEO tool that pays for itself. Get accurate data, actionable insights, and automated reports. Powerful tools, simple execution.”
People switching from Ahrefs, Semrush, Moz, Similarweb and SpyFu often consider SE Ranking, along with 1 other tools.
#6Screaming Frog SEO Spider
screamingfrog.co.uk
A desktop crawler for technical SEO audits.
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In Screaming Frog SEO Spider’s own words: “The industry leading website crawler for Windows, macOS and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO site audits.”
Screaming Frog SEO Spider has a free plan.
People switching from Moz often consider Screaming Frog SEO Spider.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Moz alternatives compare
| Tool | Best for | Where it beats Moz | The trade-off |
|---|---|---|---|
| LaunchStall Domain Rating Checker | A free DR lookup | Free with no sign-up. | It shows Ahrefs DR, not Moz DA, and nothing else. We built it. |
| Ahrefs | Deep backlink analysis | Widely regarded link data and strong keyword tools. | Costs more, and takes time to learn. |
| Semrush | A complete marketing suite | Goes well beyond SEO into ads and content. | A busier product. |
| Majestic | Pure link analysis | A long-established, specialist backlink tool. | Doesn’t cover the wider SEO job. |
| SE Ranking | Good value for agencies | Rank tracking and audits at a usually lower cost. | A smaller dataset in some regions. |
| Screaming Frog SEO Spider | Technical site audits | A very deep desktop crawler, free for small sites. | Technical, and no keyword or link research. |
Which should you choose?
- You run technical audits: Screaming Frog SEO Spider
- You only care about links: Majestic or Ahrefs
- You want the widest suite: Semrush
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Moz alternatives?
Popular Moz alternatives include Ahrefs, Semrush and Majestic. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Moz?
Yes. LaunchStall Domain Rating Checker and Screaming Frog SEO Spider are free or have free plans.
Why do people look for Moz alternatives?
People look for Moz alternatives for a larger backlink database, a free quick check, or a different authority metric such as Domain Rating.
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