Mailchimp Alternatives
7 Tools Like Mailchimp
Quick answer: Top Mailchimp alternatives include Kit (formerly ConvertKit), MailerLite and Brevo. For open source, look at Listmonk. Kit (formerly ConvertKit) and MailerLite are free or have free plans.
Mailchimp is an email marketing and automation platform.
People look for Mailchimp alternatives as their list grows and pricing rises, or when they want creator-focused newsletters or self-hosting.
- 7 alternatives
- 7 with a free plan
- 1 open source
- 1 self-hostable
The best Mailchimp alternatives
#1Kit (formerly ConvertKit)
kit.com
Email marketing for creators, with automations and paid newsletters.
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Kit (formerly ConvertKit) has a free plan.
People switching from Mailchimp, MailerLite, ActiveCampaign, AWeber and Substack often consider Kit (formerly ConvertKit).
#2MailerLite
mailerlite.com
Simple, affordable email marketing with landing pages.
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In MailerLite’s own words: “Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!”
MailerLite has a free plan.
People switching from Mailchimp, AWeber, Kit (ConvertKit), Constant Contact and Brevo often consider MailerLite.
#3Brevo
brevo.com
Email, SMS and marketing automation, priced by emails sent rather than contacts.
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In Brevo’s own words: “Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.”
Brevo has a free plan.
People switching from Mailchimp, HubSpot, MailerLite, ActiveCampaign and AWeber often consider Brevo, along with 5 other tools.
#4beehiiv
beehiiv.com
A newsletter platform with growth tools, a referral program and an ad network.
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In beehiiv’s own words: “beehiiv is the newsletter platform built for creators, publishers, and businesses. Grow, publish, and monetize your audience in one place.”
beehiiv has a free plan.
People switching from Mailchimp, MailerLite, Kit (ConvertKit), Ghost and Substack often consider beehiiv.
#5Buttondown
buttondown.com
A simple, developer-friendly newsletter tool.
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In Buttondown’s own words: “Buttondown is the last email platform you'll migrate to. We're focused on your success, not on bleeding you dry.”
Buttondown has a free plan.
People switching from Mailchimp, MailerLite, Kit (ConvertKit), Ghost and Substack often consider Buttondown.
#6Klaviyo
klaviyo.com
Email and SMS marketing built for e-commerce stores.
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In Klaviyo’s own words: “Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.”
Klaviyo has a free plan.
People switching from Mailchimp, ActiveCampaign and Omnisend often consider Klaviyo.
#7Listmonk
listmonk.app
A free, open-source, self-hosted newsletter and mailing-list manager.
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Listmonk is open source, can be self-hosted and is free to use.
People switching from Mailchimp often consider Listmonk.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Mailchimp alternatives compare
| Tool | Best for | Where it beats Mailchimp | The trade-off |
|---|---|---|---|
| Kit (formerly ConvertKit) | Creators and newsletter writers | Simple automations designed for creators. | Less suited to design-heavy retail emails. |
| MailerLite | Small businesses on a budget | An easy editor at usually lower cost. | Fewer advanced marketing features. |
| Brevo | Emailing large lists with few sends | Pricing based on emails sent, plus SMS and transactional email. | Less design polish. |
| beehiiv | Growing and monetising a newsletter | Built-in growth and ad monetisation tools. | Focused on newsletters, not e-commerce. |
| Buttondown | Writers who like simplicity | A minimal, Markdown-friendly newsletter tool. | Far fewer marketing automations. |
| Klaviyo | Online stores | Deep e-commerce data and revenue-focused flows. | Costs rise with list size. |
| Listmonk | Self-hosting at volume | Open source, fast, and sent through your own provider. | Technical setup, and few templates. |
Which should you choose?
- You run an online store: Klaviyo
- You publish a newsletter: beehiiv or Kit (formerly ConvertKit)
- You have a large list and tight budget: Brevo or Listmonk
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Mailchimp alternatives?
Popular Mailchimp alternatives include Kit (formerly ConvertKit), MailerLite and Brevo. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Mailchimp?
Yes. Kit (formerly ConvertKit), MailerLite, Brevo and beehiiv are free or have free plans.
Is there an open-source alternative to Mailchimp?
Yes — Listmonk is open source.
Why do people look for Mailchimp alternatives?
People look for Mailchimp alternatives as their list grows and pricing rises, or when they want creator-focused newsletters or self-hosting.
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