HubSpot Alternatives
7 Tools Like HubSpot
Quick answer: Top HubSpot alternatives include Pipedrive, Attio and Zoho CRM. For open source, look at Twenty. Attio and Zoho CRM are free or have free plans.
HubSpot is a CRM platform with marketing, sales and service hubs.
Startups look for HubSpot alternatives when paid tiers get expensive as they grow, or when they want a lighter, more modern CRM.
- 7 alternatives
- 3 with a free plan
- 1 open source
- 1 self-hostable
The best HubSpot alternatives
#1Pipedrive
pipedrive.com
A pipeline-first CRM designed around closing deals.
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In Pipedrive’s own words: “Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.”
People switching from HubSpot, Salesforce and Insightly often consider Pipedrive.
#2Attio
attio.com
A flexible, data-driven CRM that builds itself from your email and calendar.
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In Attio’s own words: “The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock.”
Attio has a free plan.
People switching from HubSpot, Salesforce, Pipedrive and Insightly often consider Attio.
#3Zoho CRM
zoho.com
A feature-rich CRM at small-business prices.
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In Zoho CRM’s own words: “Zoho CRM is an AI-powered online CRM solution that streamlines your customer operations within a single platform. Trusted by over 300,000 businesses worldwide.”
Zoho CRM has a free plan.
People switching from HubSpot, Salesforce, Pipedrive and Insightly often consider Zoho CRM.
#4folk
folk.app
A lightweight CRM for relationships, outreach and partnerships.
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In folk’s own words: “One platform for your entire sales motion. Prospect, engage, and close deals with the only AI CRM your team needs. Trusted by 5,000+ companies.”
People switching from HubSpot and Pipedrive often consider folk.
#5Twenty
twenty.com
An open-source CRM you can self-host and customise.
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In Twenty’s own words: “The #1 Open Source CRM for modern teams. Modular, scalable, and built to fit your business.”
Twenty is open source and can be self-hosted.
People switching from HubSpot often consider Twenty.
#6Salesforce
salesforce.com
The enterprise CRM, endlessly customisable.
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In Salesforce’s own words: “Salesforce is the #1 AI CRM, helping companies become Agentic Enterprises where humans and agents drive success together through a unified AI, data, and Customer 360 platform.”
People switching from HubSpot and Pipedrive often consider Salesforce.
#7Brevo
brevo.com
Marketing automation with a free built-in CRM.
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In Brevo’s own words: “Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.”
Brevo has a free plan.
People switching from Mailchimp, HubSpot, MailerLite, ActiveCampaign and AWeber often consider Brevo, along with 5 other tools.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these HubSpot alternatives compare
| Tool | Best for | Where it beats HubSpot | The trade-off |
|---|---|---|---|
| Pipedrive | Sales teams focused on pipeline | A simple, sales-first pipeline view. | Less marketing and service tooling. |
| Attio | Modern startups | A flexible, data-model-driven CRM with a clean feel. | Less built-in marketing automation. |
| Zoho CRM | Value for money and customisation | Lots of features, and part of the wider Zoho suite. | A busier, less polished interface. |
| folk | Relationship-driven small teams | Light and simple, with easy contact capture. | Less suited to complex sales processes. |
| Twenty | Open-source CRM | Open source and self-hostable, with a modern design. | Younger, with fewer integrations. |
| Salesforce | Large organisations | Extremely customisable, with a huge ecosystem. | Expensive, and usually needs dedicated admins. |
| Brevo | Email marketing with a basic CRM | Good value for email plus simple sales tools. | A much lighter CRM. |
Which should you choose?
- You mainly care about your sales pipeline: Pipedrive
- You want a modern, flexible CRM: Attio
- You need to self-host: Twenty
- You’re a large enterprise: Salesforce
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best HubSpot alternatives?
Popular HubSpot alternatives include Pipedrive, Attio and Zoho CRM. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to HubSpot?
Yes. Attio, Zoho CRM and Brevo are free or have free plans.
Is there an open-source alternative to HubSpot?
Yes — Twenty is open source.
Why do people look for HubSpot alternatives?
Startups look for HubSpot alternatives when paid tiers get expensive as they grow, or when they want a lighter, more modern CRM.
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