Hotjar Alternatives
6 Tools Like Hotjar
Quick answer: Top Hotjar alternatives include Microsoft Clarity, PostHog and FullStory. For open source, look at PostHog and OpenReplay. Microsoft Clarity and PostHog are free or have free plans.
Hotjar provides heatmaps, session recordings and on-site surveys.
People look for Hotjar alternatives for a completely free option, session replay combined with product analytics, or self-hosting.
- 6 alternatives
- 4 with a free plan
- 2 open source
- 1 self-hostable
The best Hotjar alternatives
#1Microsoft Clarity
clarity.microsoft.com
Free heatmaps and session recordings from Microsoft.
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In Microsoft Clarity’s own words: “Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.”
Microsoft Clarity is free to use.
People switching from Hotjar often consider Microsoft Clarity.
#2PostHog
posthog.com
Session replay plus product analytics and feature flags.
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In PostHog’s own words: “PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.”
PostHog is open source and has a free plan.
People switching from Google Analytics, Hotjar, Mixpanel, LaunchDarkly and Amplitude often consider PostHog.
#3FullStory
fullstory.com
Digital experience analytics with session replay for larger teams.
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In FullStory’s own words: “Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points before they compoun”
People switching from Hotjar often consider FullStory.
#4Mouseflow
mouseflow.com
Heatmaps, recordings, funnels and form analytics.
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In Mouseflow’s own words: “Improve UX and conversions with website behavior analytics! Use session replay, heatmaps, and feedback to improve website user experience.”
Mouseflow has a free plan.
People switching from Hotjar often consider Mouseflow.
#5Lucky Orange
luckyorange.com
Heatmaps, recordings and live chat for conversion optimisation.
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In Lucky Orange’s own words: “Lucky Orange gives you heatmaps, session recordings, funnels, surveys, and Discovery AI — connected tools that show you where visitors drop off and what to fix first.”
Lucky Orange has a free plan.
People switching from Hotjar often consider Lucky Orange.
#6OpenReplay
openreplay.com
Open-source session replay you can self-host.
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In OpenReplay’s own words: “Open-source session replay and product analytics you can self-host for full control over data security and privacy.”
OpenReplay is open source and can be self-hosted.
People switching from Hotjar often consider OpenReplay.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Hotjar alternatives compare
| Tool | Best for | Where it beats Hotjar | The trade-off |
|---|---|---|---|
| Microsoft Clarity | Free heatmaps and recordings | Free, with heatmaps and session recordings. | Fewer survey and feedback tools. |
| PostHog | Product teams | Session replay joined with analytics and experiments. | More technical to set up. |
| FullStory | Larger companies | Deep digital-experience analytics and search over sessions. | Enterprise-level cost and setup. |
| Mouseflow | Conversion-focused teams | Funnels, forms and recordings together. | A less modern feel. |
| Lucky Orange | Small online stores | Recordings and heatmaps plus live chat. | Less depth for large teams. |
| OpenReplay | Self-hosted session replay | Open source and self-hostable, with developer tools. | You run it yourself, and it’s aimed at developers. |
Which should you choose?
- You want it free: Microsoft Clarity
- You need to self-host: OpenReplay
- You run a small store: Lucky Orange
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Hotjar alternatives?
Popular Hotjar alternatives include Microsoft Clarity, PostHog and FullStory. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Hotjar?
Yes. Microsoft Clarity, PostHog, Mouseflow and Lucky Orange are free or have free plans.
Is there an open-source alternative to Hotjar?
Yes — PostHog and OpenReplay are open source.
Why do people look for Hotjar alternatives?
People look for Hotjar alternatives for a completely free option, session replay combined with product analytics, or self-hosting.
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