ActiveCampaign Alternatives
7 Tools Like ActiveCampaign
Quick answer: Top ActiveCampaign alternatives include HubSpot, Klaviyo and Brevo. HubSpot and Klaviyo are free or have free plans.
ActiveCampaign is marketing automation and email with a built-in CRM.
Businesses look for ActiveCampaign alternatives after price increases or for simpler email tools.
- 7 alternatives
- 6 with a free plan
The best ActiveCampaign alternatives
#1HubSpot
hubspot.com
CRM platform with marketing, sales and service hubs.
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In HubSpot’s own words: “HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.”
HubSpot has a free plan.
People switching from ActiveCampaign, Outreach, Salesloft, Drift and Marketo often consider HubSpot, along with 2 other tools.
#2Klaviyo
klaviyo.com
Email and SMS marketing for e-commerce.
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In Klaviyo’s own words: “Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.”
Klaviyo has a free plan.
People switching from Mailchimp, ActiveCampaign and Omnisend often consider Klaviyo.
#3Brevo
brevo.com
Email, SMS and automation priced by emails sent.
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In Brevo’s own words: “Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.”
Brevo has a free plan.
People switching from Mailchimp, HubSpot, MailerLite, ActiveCampaign and AWeber often consider Brevo, along with 5 other tools.
#4Mailchimp
mailchimp.com
Email marketing and automation from Intuit.
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In Mailchimp’s own words: “Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!”
Mailchimp has a free plan.
People switching from MailerLite, ActiveCampaign, AWeber, Kit (ConvertKit) and Klaviyo often consider Mailchimp, along with 3 other tools.
#5GetResponse
getresponse.com
Email marketing, automation and webinars.
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In GetResponse’s own words: “Unlock your revenue potential with GetResponse's marketing software. Automate sales, track revenue, and convert leads into loyal customers with ease.”
GetResponse has a free plan.
People switching from ActiveCampaign, AWeber and Constant Contact often consider GetResponse.
#6Drip
drip.com
Email marketing for e-commerce brands.
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People switching from ActiveCampaign, Klaviyo and Omnisend often consider Drip.
#7Kit
kit.com
Email marketing for creators (formerly ConvertKit).
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Kit (formerly ConvertKit) has a free plan.
People switching from Mailchimp, MailerLite, ActiveCampaign, AWeber and Substack often consider Kit (formerly ConvertKit).
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these ActiveCampaign alternatives compare
| Tool | Best for | Where it beats ActiveCampaign | The trade-off |
|---|---|---|---|
| HubSpot | A full CRM and marketing platform | Sales, marketing and service in one place. | Costs rise steeply. |
| Klaviyo | Online stores | Deep e-commerce data and flows. | Less suited to non-store businesses. |
| Brevo | Lower-cost email and SMS | Good value, based on emails sent. | Simpler automation. |
| Mailchimp | Simple campaigns | Very easy and well known. | Less powerful automation. |
| GetResponse | Email with webinars and funnels | Combines email, landing pages and webinars. | Less depth in CRM. |
| Drip | E-commerce automation | Store-focused automation. | A narrow focus. |
| Kit | Creators | Simple, creator-focused automation. | Less for B2B sales. |
Which should you choose?
- You run an online store: Klaviyo
- You need a full CRM: HubSpot
- You run webinars: GetResponse
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best ActiveCampaign alternatives?
Popular ActiveCampaign alternatives include HubSpot, Klaviyo and Brevo. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to ActiveCampaign?
Yes. HubSpot, Klaviyo, Brevo and Mailchimp are free or have free plans.
Why do people look for ActiveCampaign alternatives?
Businesses look for ActiveCampaign alternatives after price increases or for simpler email tools.
More email & social media alternatives
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- Agorapulse alternatives6 alternatives
- Loomly alternatives6 alternatives
- MailerLite alternatives7 alternatives
- AWeber alternatives6 alternatives
- Kit (ConvertKit) alternatives6 alternatives
- Klaviyo alternatives7 alternatives
- Constant Contact alternatives6 alternatives
- Brevo alternatives6 alternatives
- Omnisend alternatives6 alternatives
- Bitly alternatives6 alternatives
- Sprinklr alternatives6 alternatives
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