Bitly Alternatives
6 Tools Like Bitly
Quick answer: Top Bitly alternatives include Dub, Rebrandly and TinyURL. For open source, look at Dub and Kutt. Dub and Rebrandly are free or have free plans.
Bitly shortens links and creates QR codes.
People look for Bitly alternatives because the free plan is very limited, or for open-source link management.
- 6 alternatives
- 5 with a free plan
- 2 open source
- 1 self-hostable
The best Bitly alternatives
#1Dub
dub.co
Open-source link management and attribution.
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In Dub’s own words: “Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.”
Dub is open source and has a free plan.
People switching from Bitly often consider Dub.
#2Rebrandly
rebrandly.com
Branded short links and link management.
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In Rebrandly’s own words: “Best link shortener for marketing teams. Create branded short URLs, track campaign performance, and boost clicks with custom domains. Start for free.”
Rebrandly has a free plan.
People switching from Bitly often consider Rebrandly.
#3TinyURL
tinyurl.com
The original free URL shortener.
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TinyURL has a free plan.
People switching from Bitly often consider TinyURL.
#4Short.io
short.io
Branded short links on your own domain.
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In Short.io’s own words: “Free URL shortener with custom branded domains, analytics, and QR codes. Create up to 1,000 branded short links at no cost. No credit card required.”
Short.io has a free plan.
People switching from Bitly often consider Short.io.
- #5
BL.INK
bl.ink
Enterprise branded link management.
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People switching from Bitly often consider BL.INK.
#6Kutt
kutt.it
Free, open-source URL shortener.
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In Kutt’s own words: “Confronto dei migliori casino online per i giocatori in Italia: bonus, licenze, tempi di prelievo, metodi di pagamento e giochi, con pro e contro di ogni brand.”
Kutt is open source, is free to use and can be self-hosted.
People switching from Bitly often consider Kutt.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Bitly alternatives compare
| Tool | Best for | Where it beats Bitly | The trade-off |
|---|---|---|---|
| Dub | Modern, open-source link management | Open source, with clean analytics and custom domains. | Younger, with fewer enterprise integrations. |
| Rebrandly | Branded links | Strong custom-domain and branding tools. | Less known for QR and page features. |
| TinyURL | Quick free short links | Very quick with no account needed. | Limited analytics. |
| Short.io | Affordable branded links | Custom domains at low cost. | Fewer analytics integrations. |
| BL.INK | Enterprise link management | Enterprise controls and security. | Overkill for small teams. |
| Kutt | Self-hosted short links | Open source and self-hostable. | You run it, with fewer features. |
Which should you choose?
- You want open source and modern: Dub
- You need a free, quick link: TinyURL
- You want to self-host: Kutt
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Bitly alternatives?
Popular Bitly alternatives include Dub, Rebrandly and TinyURL. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Bitly?
Yes. Dub, Rebrandly, TinyURL and Short.io are free or have free plans.
Is there an open-source alternative to Bitly?
Yes — Dub and Kutt are open source.
Why do people look for Bitly alternatives?
People look for Bitly alternatives because the free plan is very limited, or for open-source link management.
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