Klaviyo Alternatives
7 Tools Like Klaviyo
Quick answer: Top Klaviyo alternatives include Omnisend, Mailchimp and Drip. Omnisend and Mailchimp are free or have free plans.
Klaviyo is email and SMS marketing for e-commerce.
Stores look for Klaviyo alternatives because pricing rises with every contact, including inactive ones.
- 7 alternatives
- 3 with a free plan
The best Klaviyo alternatives
#1Omnisend
omnisend.com
Email and SMS marketing for online stores.
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In Omnisend’s own words: “Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more—returning $79 for every $1 spent.”
Omnisend has a free plan.
People switching from Klaviyo often consider Omnisend.
#2Mailchimp
mailchimp.com
Email marketing and automation from Intuit.
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In Mailchimp’s own words: “Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!”
Mailchimp has a free plan.
People switching from MailerLite, ActiveCampaign, AWeber, Kit (ConvertKit) and Klaviyo often consider Mailchimp, along with 3 other tools.
#3Drip
drip.com
Email marketing for e-commerce brands.
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People switching from ActiveCampaign, Klaviyo and Omnisend often consider Drip.
#4Brevo
brevo.com
Email, SMS and automation priced by emails sent.
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In Brevo’s own words: “Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.”
Brevo has a free plan.
People switching from Mailchimp, HubSpot, MailerLite, ActiveCampaign and AWeber often consider Brevo, along with 5 other tools.
#5Attentive
attentive.com
SMS and email marketing for e-commerce brands.
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In Attentive’s own words: “Learn more about Attentive—the SMS and email platform that brings your customer interactions to life with advanced AI.”
People switching from Klaviyo often consider Attentive.
#6ActiveCampaign
activecampaign.com
Marketing automation and email with built-in CRM.
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In ActiveCampaign’s own words: “Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.”
People switching from Klaviyo, Constant Contact, Brevo, Omnisend and Marketo often consider ActiveCampaign.
#7Postscript
postscript.io
SMS marketing for Shopify stores.
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In Postscript’s own words: “Engage with customers wherever they are. Postscript helps you build strong customer relationships across the entire buying experience. Start your free trial today.”
People switching from Klaviyo often consider Postscript.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Klaviyo alternatives compare
| Tool | Best for | Where it beats Klaviyo | The trade-off |
|---|---|---|---|
| Omnisend | Smaller online stores | E-commerce email and SMS that’s simpler and often cheaper. | Less deep segmentation. |
| Mailchimp | General small businesses | Easy, broad marketing tools. | Less depth in store data. |
| Drip | Store owners wanting automation | Focused store automation. | A smaller ecosystem. |
| Brevo | Budget-conscious stores | Pricing based on sends, including SMS. | Less depth in e-commerce data. |
| Attentive | SMS-first brands | Very strong SMS marketing for larger brands. | A premium price and SMS focus. |
| ActiveCampaign | Automation beyond e-commerce | Powerful general automation and CRM. | Less store-specific. |
| Postscript | Shopify SMS | SMS built for Shopify stores. | SMS only. |
Which should you choose?
- You’re a smaller store: Omnisend
- SMS is your main channel: Attentive or Postscript
- You want a lower-cost option: Brevo
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Klaviyo alternatives?
Popular Klaviyo alternatives include Omnisend, Mailchimp and Drip. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Klaviyo?
Yes. Omnisend, Mailchimp and Brevo are free or have free plans.
Why do people look for Klaviyo alternatives?
Stores look for Klaviyo alternatives because pricing rises with every contact, including inactive ones.
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