Marketo Alternatives
6 Tools Like Marketo
Quick answer: Top Marketo alternatives include HubSpot, Salesforce Account Engagement and Oracle Eloqua. HubSpot and Brevo are free or have free plans.
Marketo Engage is Adobe’s B2B marketing automation.
Teams look for Marketo alternatives for an easier interface and lower total cost.
- 6 alternatives
- 2 with a free plan
The best Marketo alternatives
#1HubSpot
hubspot.com
CRM platform with marketing, sales and service hubs.
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In HubSpot’s own words: “HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.”
HubSpot has a free plan.
People switching from ActiveCampaign, Outreach, Salesloft, Drift and Marketo often consider HubSpot, along with 2 other tools.
#2Salesforce Account Engagement
salesforce.com
B2B marketing automation (formerly Pardot).
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In Salesforce Account Engagement’s own words: “Win customers with efficient, scaled, personalized outreach across marketing, sales, and service.”
People switching from Marketo often consider Salesforce Account Engagement.
#3Oracle Eloqua
oracle.com
Enterprise B2B marketing automation.
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In Oracle Eloqua’s own words: “Plan, organize, and manage brilliant B2B marketing campaigns and produce the results you need—with Oracle Eloqua Marketing Automation”
People switching from Marketo often consider Oracle Eloqua.
#4ActiveCampaign
activecampaign.com
Marketing automation and email with built-in CRM.
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In ActiveCampaign’s own words: “Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.”
People switching from Klaviyo, Constant Contact, Brevo, Omnisend and Marketo often consider ActiveCampaign.
#5Customer.io
customer.io
Messaging automation from product data.
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In Customer.io’s own words: “Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.”
People switching from Marketo often consider Customer.io.
#6Brevo
brevo.com
Email, SMS and automation priced by emails sent.
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In Brevo’s own words: “Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.”
Brevo has a free plan.
People switching from Mailchimp, HubSpot, MailerLite, ActiveCampaign and AWeber often consider Brevo, along with 5 other tools.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Marketo alternatives compare
| Tool | Best for | Where it beats Marketo | The trade-off |
|---|---|---|---|
| HubSpot | Mid-sized teams wanting ease | Much easier, with CRM built in. | Costs rise steeply, with less depth in complex programmes. |
| Salesforce Account Engagement | Salesforce B2B companies | Tightly linked to Salesforce. | Best inside Salesforce. |
| Oracle Eloqua | Very large enterprises | Strong for complex enterprise campaigns. | Heavy and specialist. |
| ActiveCampaign | Smaller companies | Strong automation at far lower cost. | Less enterprise depth. |
| Customer.io | Product-led messaging | Triggers messages from product behaviour. | More technical setup. |
| Brevo | Simple marketing at low cost | Low cost, with email and SMS. | Far less enterprise depth. |
Which should you choose?
- You want something easier: HubSpot
- You’re on Salesforce: Salesforce Account Engagement
- You message based on product use: Customer.io
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Marketo alternatives?
Popular Marketo alternatives include HubSpot, Salesforce Account Engagement and Oracle Eloqua. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Marketo?
Yes. HubSpot and Brevo are free or have free plans.
Why do people look for Marketo alternatives?
Teams look for Marketo alternatives for an easier interface and lower total cost.
More email & social media alternatives
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- Hootsuite alternatives7 alternatives
- Buffer alternatives6 alternatives
- Sprout Social alternatives7 alternatives
- Agorapulse alternatives6 alternatives
- Loomly alternatives6 alternatives
- MailerLite alternatives7 alternatives
- ActiveCampaign alternatives7 alternatives
- AWeber alternatives6 alternatives
- Kit (ConvertKit) alternatives6 alternatives
- Klaviyo alternatives7 alternatives
- Constant Contact alternatives6 alternatives
- Brevo alternatives6 alternatives
- Omnisend alternatives6 alternatives
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