Salesforce Alternatives
6 Tools Like Salesforce
Quick answer: Top Salesforce alternatives include HubSpot CRM, Pipedrive and Zoho CRM. HubSpot CRM and Zoho CRM are free or have free plans.
Salesforce is the market-leading enterprise CRM platform.
Smaller companies look for Salesforce alternatives because of its complexity, implementation cost and per-user pricing.
- 6 alternatives
- 3 with a free plan
The best Salesforce alternatives
#1HubSpot CRM
hubspot.com
An easy-to-adopt CRM with a free tier and marketing tools.
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In HubSpot CRM’s own words: “Get free CRM software for small businesses to organize your contacts, track deals, and close more sales with built-in AI. No credit card required.”
HubSpot CRM has a free plan.
People switching from Salesforce often consider HubSpot CRM.
#2Pipedrive
pipedrive.com
Visual sales pipelines for small sales teams.
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In Pipedrive’s own words: “Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.”
People switching from HubSpot, Salesforce and Insightly often consider Pipedrive.
#3Zoho CRM
zoho.com
Broad CRM features at a fraction of the price.
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In Zoho CRM’s own words: “Zoho CRM is an AI-powered online CRM solution that streamlines your customer operations within a single platform. Trusted by over 300,000 businesses worldwide.”
Zoho CRM has a free plan.
People switching from HubSpot, Salesforce, Pipedrive and Insightly often consider Zoho CRM.
#4Microsoft Dynamics 365
microsoft.com
Enterprise CRM and ERP that fits Microsoft-centric companies.
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In Microsoft Dynamics 365’s own words: “Enter the era of agentic business with Dynamics 365—CRM and ERP business applications that connect your teams, processes, and data.”
People switching from Salesforce and NetSuite often consider Microsoft Dynamics 365.
#5Attio
attio.com
A modern, flexible CRM for startups.
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In Attio’s own words: “The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock.”
Attio has a free plan.
People switching from HubSpot, Salesforce, Pipedrive and Insightly often consider Attio.
#6Close
close.com
A CRM with built-in calling and email for inside sales teams.
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In Close’s own words: “Close is the CRM with a built-in AI teammate that works with your team to call leads, qualify prospects, book meetings, and keep your CRM up to date automatically, so you can focus on selling.”
People switching from Salesforce and Pipedrive often consider Close.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Salesforce alternatives compare
| Tool | Best for | Where it beats Salesforce | The trade-off |
|---|---|---|---|
| HubSpot CRM | Growing companies | Easier to adopt, with marketing tools alongside. | Less depth for very complex processes. |
| Pipedrive | Small sales teams | Simple pipeline focus with little setup. | Far less customisable. |
| Zoho CRM | Budget-conscious teams | Broad features at a lower cost. | Less polish and a smaller partner ecosystem. |
| Microsoft Dynamics 365 | Microsoft-centred enterprises | Fits Microsoft 365 and Azure. | A complex rollout too. |
| Attio | Startups wanting flexibility | Modern, fast and quick to customise. | Not built for large, heavily governed organisations. |
| Close | Inside sales teams | Built-in calling and email for high-volume outreach. | Narrower outside of direct selling. |
Which should you choose?
- You want something simpler: Pipedrive or HubSpot CRM
- You’re a Microsoft company: Microsoft Dynamics 365
- Your reps make lots of calls: Close
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Salesforce alternatives?
Popular Salesforce alternatives include HubSpot CRM, Pipedrive and Zoho CRM. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Salesforce?
Yes. HubSpot CRM, Zoho CRM and Attio are free or have free plans.
Why do people look for Salesforce alternatives?
Smaller companies look for Salesforce alternatives because of its complexity, implementation cost and per-user pricing.
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