Pipedrive Alternatives
7 Tools Like Pipedrive
Quick answer: Top Pipedrive alternatives include HubSpot, Salesforce and Zoho CRM. HubSpot and Zoho CRM are free or have free plans.
Pipedrive is a pipeline-first CRM.
Teams compare Pipedrive alternatives for marketing features, a free CRM or more flexibility.
- 7 alternatives
- 4 with a free plan
The best Pipedrive alternatives
#1HubSpot
hubspot.com
CRM platform with marketing, sales and service hubs.
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In HubSpot’s own words: “HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.”
HubSpot has a free plan.
People switching from ActiveCampaign, Outreach, Salesloft, Drift and Marketo often consider HubSpot, along with 2 other tools.
#2Salesforce
salesforce.com
The enterprise CRM, endlessly customisable.
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In Salesforce’s own words: “Salesforce is the #1 AI CRM, helping companies become Agentic Enterprises where humans and agents drive success together through a unified AI, data, and Customer 360 platform.”
People switching from HubSpot and Pipedrive often consider Salesforce.
#3Zoho CRM
zoho.com
Feature-rich CRM at small-business prices.
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In Zoho CRM’s own words: “Zoho CRM is an AI-powered online CRM solution that streamlines your customer operations within a single platform. Trusted by over 300,000 businesses worldwide.”
Zoho CRM has a free plan.
People switching from HubSpot, Salesforce, Pipedrive and Insightly often consider Zoho CRM.
#4Close
close.com
CRM with built-in calling and email for inside sales.
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In Close’s own words: “Close is the CRM with a built-in AI teammate that works with your team to call leads, qualify prospects, book meetings, and keep your CRM up to date automatically, so you can focus on selling.”
People switching from Salesforce and Pipedrive often consider Close.
#5folk
folk.app
Lightweight CRM for relationships and outreach.
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In folk’s own words: “One platform for your entire sales motion. Prospect, engage, and close deals with the only AI CRM your team needs. Trusted by 5,000+ companies.”
People switching from HubSpot and Pipedrive often consider folk.
#6Attio
attio.com
Flexible, data-driven CRM for startups.
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In Attio’s own words: “The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock.”
Attio has a free plan.
People switching from HubSpot, Salesforce, Pipedrive and Insightly often consider Attio.
#7Freshsales
freshworks.com
AI-powered CRM from Freshworks.
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In Freshsales’s own words: “Freshsales is an AI-powered CRM to boost your sales efficiency. Effortlessly capture leads and close deals faster. Try for free!”
Freshsales has a free plan.
People switching from Pipedrive and Insightly often consider Freshsales.
Listed for information; LaunchStall isn’t affiliated with these companies. Features and plans change — check each site for current details.
How these Pipedrive alternatives compare
| Tool | Best for | Where it beats Pipedrive | The trade-off |
|---|---|---|---|
| HubSpot | Sales and marketing together | Free CRM to start, plus marketing tools. | Costs rise steeply on paid tiers. |
| Salesforce | Large organisations | Extremely customisable. | Expensive and heavy. |
| Zoho CRM | Value and customisation | Lots of features at a low cost. | A busier interface. |
| Close | Inside sales calling | Built-in calling and SMS. | Fewer general CRM features. |
| folk | Relationship-driven work | Simple and quick to set up. | Less suited to formal pipelines. |
| Attio | Modern startups | Flexible data model with a modern feel. | Less pipeline-specific out of the box. |
| Freshsales | Freshworks users | Good value, with AI scoring and telephony. | A smaller ecosystem. |
Which should you choose?
- You also need marketing tools: HubSpot
- Your reps call a lot: Close
- You want a flexible, modern CRM: Attio
Our editorial summary of each tool’s focus, written November 2026. Tools change quickly, so check the details on each site.
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Frequently asked questions
What are the best Pipedrive alternatives?
Popular Pipedrive alternatives include HubSpot, Salesforce and Zoho CRM. The best choice depends on whether you need a free plan, open-source software or specific features.
Is there a free alternative to Pipedrive?
Yes. HubSpot, Zoho CRM, Attio and Freshsales are free or have free plans.
Why do people look for Pipedrive alternatives?
Teams compare Pipedrive alternatives for marketing features, a free CRM or more flexibility.
More sales & crm alternatives
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- Salesforce alternatives6 alternatives
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- PitchBook alternatives6 alternatives
- Outreach alternatives6 alternatives
- Salesloft alternatives6 alternatives
- Gong alternatives5 alternatives
- Leadfeeder alternatives4 alternatives
- Insightly alternatives6 alternatives
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